Looking nice and attractive is an excellent way to boost your self-confidence. Because of that, many people won’t hesitate to spend money purchasing attractive clothes designed by some popular brands. On the other hand, they will also try to improve their eating habits and go to the gym to be in a good shape.
All these tricks will help people look nice and different from others. However, when they want to go even further, then they will definitely want to get some amazing perfume. That is probably the reason why 4 out of 5 women in the US use perfumes regularly. The question is – will you know how to sell them?
Selling perfumes online is a bit difficult. If they know how some of the perfumes you sell smell, then there is no problem. However, if they don’t know that, they will be unsure whether they are making a good decision or not. Because of that, your perfume reviews need to be fantastic and clearly describe the smell as well as benefits people can get from your product.
If you don’t possess writing skills, this may be a big problem. Because of that, we would like to provide you with some tips that can improve the quality of your perfume reviews. Let’s find them out together!
Table of Contents
The Title of the Review Matters a Lot!
The first thing people will see when they enter your website is the image of the perfume package and the title. If the title is too boring, there is a big chance they will not even start reading the description.
That is the reason why you should do a couple of things. First of all, don’t make titles that are too long. Long titles are often not eye-pleasing and people may consider them difficult to read. However, that is not the only reason. Your title is not the place where you will say everything. You only need to wake up the curiosity of the reader and convince him to continue reading the remaining part of the description.
Despite saying the name of the perfume, you should add something like “summer fragrance for your needs”. In that way, people that are looking for the perfume they can use during the summer will continue reading. Of course, those that are not looking for that type of perfume will leave the website or simply check out another product that meets their requirements. This should not scare you because you are not selling products to everyone.
Use an Easy to Understand Language
It would be way too wrong to use some professional phrases and wordy sentences that can only confuse the reader. People like to read clear reviews and descriptions without any need to google phrases that they see there. You don’t have to scientifically prove why your perfume is good for summer days, for older people, etc. Use simple words and describe it so everyone could understand it.
This especially counts when we talk about the first paragraph of your review. In that part, you should try to summarize everything a person should know about your product. Highlight all the perfume notes, the benefits people can get from it, etc. You can expand the explanation in the remaining part of the review and leave people to decide on their own whether they would want to find out more details.
Don’t Be Too “Salesy”
Your perfume reviews should not be too salesy. The point of these reviews is not to represent your product as the best ever. Instead of that, it helps people get familiar with all of its characteristics and let them decide whether your product deserves their attention. Because of that, don’t be “salesy”, and avoid using phrases such as “best perfume ever”, “the cheapest perfume you will find”, etc.
But, Don’t Forget about CTA
For those that do not know, CTA stands for Call to Action. It is a part of almost every product review you can find online. When the potential customer reads all the information about your product, he will ask himself “what know”. Because of that, you need to give him an answer that comes in a form of CTA.
When you clearly explain everything all the benefits and features, you should invite people to buy the product, check out similar perfumes, or anything else. In that way, you will motivate them even more to take some action and convince them not to leave your website.
Have SEO in Mind Always, but Write for Human
SEO is probably the most challenging part of the job. Optimizing your perfume review for Google is not easy. You need to use different keyword research tools that will give you more insights into the search terms of your target audience. After you do that, you need to find the best possible way to add those keywords to your review.
That is the reason why we said that you need to write for humans. There are many eCommerce stores out there that effectively optimize their content. However, the content itself is not valuable enough for people. It can be monotonous, full of repetitive phrases and terms, etc. Have both things in mind when you write, and try to boost the value of your content. That is the only way to get more sales.
Check Out Grammer and Spelling Mistakes
Spelling and grammar mistakes are happening all the time. That is the reason why even skilled content writers often use different tools that can highlight them and fix them. However, if you don’t check your reviews many times, there is a big chance you won’t even notice some mistakes. Unfortunately, your customers will, and your content will seem silly and unprofessional. That can negatively influence your credibility and reputation.
All these pieces of advice are probably clear in theory. However, not many people will know how to apply them properly. The good news is that you do not have to become a professional review writer to solve this problem. All you have to do is to find writing companies such as TFTH that will help you reach your goal. It is always good to collaborate with writing geeks that have enough experience to make your reviews fantastic. It is probably the best option you have if writing skill improvement seems impossible at this moment.